Overall creative direction for J.crew men’s brand. Expressions in both digital and print. Working with marketing, editorial, styling and merchandising teams to create strategic and engaging content.
Overall creative direction for J.crew men’s brand. Expressions in both digital, social and print. Working with marketing, editorial, styling and merchandising teams to create strategic and engaging content. From Montauk to Mexico City, Brooklyn to Bali – I have traveled all around the world directing campaigns and fashion stories.
Casting both employees and friends of J.Crew to launch new men’s denim line. Expressed in all channels.
Sent Jeans to influencers to post with new denim launch. Printed book also used in-store.
Found an up and coming band to feature the ludlow suit. Targeting a younger audience.
Worked with Casey Neistat to create a video to launch the Traveler suit (no ironing needed). Casey took the suit on an adventure… a very Casey adventure that is.