Enlisted the icon Chritsy Turlington for J.Crew x New Balance spring active launch. Christy has a unique voice of a woman who cares for women (Every Mother Counts), being an ardent runner and strong woman… and lets face it, it is Christy Turlington. Paired Christy with friend and iconic photographer Pamela Hanson for the shoot. J.Crew also dressed her and her team for the NY Marathon.
Enlisted the icon Chritsy Turlington for J.Crew x New Balance spring active launch. Christy has a unique voice of a woman who cares for women (Every Mother Counts), being an ardent runner and strong woman… and lets face it, it is Christy Turlington. Paired Christy with friend and iconic photographer Pamela Hanson for the shoot. J.Crew also dressed her and her team for the NY Marathon.
In a note from Jenna, we gave a little humor to why we all work out. We casted different athletic people and models with authentic work out points of view – runner, yogi, muy thai boxer, soul cycle instructor – to capture the campaign launch. Digital, social, print and store events.