Digital/social DIRECTION

Creative lead on concept, design, and overall development on digital channels - website, email, digital ads, loyalty programs, and social channels. Working closely with creative, technology, UI, merchants, and marketing teams to bring content to the customer in the most exciting and focused way. Creating content to live across multiple digital channels as well as bespoke creative based on channel specific interaction. Constantly shifting how we create and develop content to live on digital platforms based on shifting trends in those specific channels.