Overall creative direction for a new and younger women’s swimwear line. Focusing on the playful, body confident and affordable attributes of this new line. Marketing ideas: strategic pop up shops in J.Crew stores in beach and college areas- Miami, L.A., Boston, D.C., New York. Also create brand partnerships with boutique hotels to sell a capsule collection in areas such as Mexico, Miami, L.A., Hawaii. Seed product to influencers and launch line a month prior to spring break.
Overall creative direction for a new and younger women’s swimwear line. Focusing on the playful, body confident and affordable attributes of this new line. Strategic pop up shops in J.Crew stores in beach and college areas- Miami, L.A., Boston, D.C., New York. Created brand partnerships with boutique hotels to sell a capsule collection in areas such as Mexico, Miami, L.A., Hawaii. Seed product to influencers and launch line a month prior to spring break.